11 September 2009 - 9:33am | by Staff Writer | 13 comments

Jan Molby fronts weight loss ad with Driven

Jan Molby fronts weight loss ad with DrivenJan Molby fronts weight loss ad with Driven

Driven has hired ex-Liverpool footballer Jan Molby to promote a new range of weight loss products targeted specifically at men. Listen to the radio ad here.

The former Denmark international is lending his distinctive twang to radio ads to launch the Celebrity Slim 4 Him range in the UK.

The products will be introduced in a campaign starting on TalkSPORT tomorrow.

Speaking of his involvement - and the ad's tongue-in-cheek script - Molby said: "Obviously some men do struggle to keep the weight off, even me.

"But when I saw the script from driven it really appealed to my sense of humour. I’m sure TalkSPORT listeners will appreciate the gag and give the product a go.”

Listen to the ad...

Celebrity Slim 4 Him

Comments

11 Sep 2009 - 09:59
Simon Anderson's picture

That's really tickled me.

Anonymous (not verified)
11 Sep 2009 - 10:19
Anonymous's picture

My heart sank when I read the headline.

"Oh great, another minor celebrity endorsement"

Glad I listened to it though. Nice bit of wit, understated and something I'm sure they'll be able to build upon. nice work lads!

11 Sep 2009 - 10:22
tim_kelly's picture

The best Danish accent ever!
Works a treat.

Anonymous (not verified)
11 Sep 2009 - 10:45
Anonymous's picture

Who the f**k is Jan Molby? Surely someone from this century would have helped.

11 Sep 2009 - 10:52
tim_kelly's picture

If you're listening to Talksport you will know who the f*** Molby is. Unless you're a bird.
If you don't, you shouldn't be fat, therefore not requiring the services of a slimming aid.

Anonymous (not verified)
11 Sep 2009 - 10:53
Anonymous's picture

TalkSport? Not the same since James Whale left.

11 Sep 2009 - 11:27
graham_bartle's picture

Class

Anonymous (not verified)
11 Sep 2009 - 12:42
Anonymous's picture

Fatuous

11 Sep 2009 - 13:06
david_aylesbury's picture

He shoots, He scores. V funny.

Even the fact that you can here Jan thinking about the words on the script before he read them, all works. Good on ya Jan and the team. I bet this wins something. Bang on target.

PS. If you want to loose weight. Stop eating pies.

Anonymous (not verified)
11 Sep 2009 - 14:23
Anonymous's picture

He's just a fat Steven Gerrard...

Anonymous (not verified)
14 Sep 2009 - 11:11
Anonymous's picture

Have standards really dropped so low that people think that this is enviable creative? It does a job. Nothing else

14 Sep 2009 - 13:27
Simon Anderson's picture

It's not that good. The inspired bit is using Jan. Which tbh, is enough in my opinion.

Anonymous (not verified)
14 Sep 2009 - 14:35
Anonymous's picture

Would of been better using Frank Lampard... Now he's a porker!!!

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