Edinburgh agency family has created a campaign to promote a student night at Dundee's Overgate Shopping Centre.

Overgate's student night promises "live music, big discounts" and a "promo bar" for Dundee's students on 23 September.

Ben Cochrane, account manager at family, said: "“It was important for us to speak to students in their language. Being a student is about having a good time, meeting new people, and having the freedom to express yourself: this of course includes the clothes you wear.

"We wanted to show Overgate as the perfect place for them to shop for their clothes – and get results...”

Overgate is hopeful the campaign will help it beat last year’s attendance of 3,500, with more than 800 queuing at the door before it opened.