New campaign set to launch for Galaxy Scotland
Commercial radio group Global Radio is to launch the next phase of its marketing campaign for Galaxy Scotland.
The campaign, created by Atticus Finch with media being bought and planned by PHD Rocket will run on STV for three weeks from Saturday 19 September and as well as poster sites.
The campaign will also involve the branding being places across 150 cabs in Edinburgh and Glasgow.
Richard Park, director of Broadcasting for Global Radio, commented: “Following our strong RAJAR performance, we are absolutely delighted to further support Galaxy Scotland with another above-the-line campaign, endorsing Global Radio’s commitment to the success of Galaxy in Scotland, as we grow our listener base and deliver the nation’s number one radio brand for 20-somethings.”
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"run on STV for three weeks" = "grow our listener base and deliver the nation’s number one radio brand for 20-somethings."
Where is the connection here? 20-somethings are more likely to be out and about socialising more than they are at home watching STV!
Of all the channels/programmes a 20-something would choose how far down the list is STV?
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