Digital photo upload site MyFotoWall.com has appointed the Leeds office of Ptarmigan Bell Pottinger to drive its public relations activities over the next two years.

The appointment comes as part of a wider marketing contract between MyFotoWall and Nothing-Works.co.uk, a collaborative no win-no fee marketing consultancy with which Ptarmigan Bell Pottinger is partnered.

Financial details of the transaction have not been released although the company has advised that remuneration is to be based on a combination of sales commissions and equity participation triggered by the achievement of performance targets.

Chris Boyce, founder of Nothing-Works is to be appointed to the MyFotoWall.com Board as non-executive Director.

Paul Rogers, senior consultant for Ptarmigan PR, commented: “The potential for the MyFotoWall concept is huge. And from a no win-no fee perspective the company ticks all the boxes – outstanding quality products based on unique but proven technology, an impressive client list, multiple untapped markets and a fully scalable business model. Most importantly, there is also an excellent cultural fit between the organisations involved.”