Cardonald College has undergone a complete rebranding and repositioning process and launched a Glasgow-wide advertising campaign, all handled by Freight.

The design-agency has created a brand solution which at its core features a marque which changes style as part of the sub-brand structure across the college’s four faculties – Creative Industries, Technology & Business, Health and Sport and Access and Continuing Learning as well as Training Solutions, the college’s commercial arm.

The advertising campaign includes outdoor, door-to-door and online to highlight the repositioning of the college which launched this month using the line ‘Made for Life. Made at Cardonald’.

The campaign features as 6 and 4 sheets along with bus advertising, online and DM through out Glasgow.

Freight has also developed a detailed set of guidelines for the brand structure and much of the implementation work will be undertaken by Cardonald College Glasgow’s in-house design department. But the consultancy continues to work on a number of literature and branding related projects.

 Paul Gray, marketing manager for Cardonal College, explained: “Intensive research showed that Cardonald College Glasgow is highly regarded for its courses, the quality of teaching on offer and the support available from staff. But in the past it’s had a bit of an identity crisis when it came to conveying its key points of differentiation.

“Freight worked with us to both refine the brand positioning and then translate that into a credible and effective branding solution and visual strategy. It’s vital that we communicate effectively with student, commercial and international audiences and Freight’s work has helped create a much stronger platform to achieve this.”

Adrian Searle, director of Freight said: “We spoke extensively to staff and students and they all agreed that Cardonald is an excellent place to learn. We wanted to use the branding to demonstrate what an innovative and inspirational environment it is, which is why we opted for a solution that changes depending on which faculty individual audience groups are interacting with.”