A digital campaign to promote the general release of Ardbeg’s Corryvreckan whisky has launched, created by Story.

The Edinburgh-based agency has created a campaign which will reach Ardbeg’s 49,000 committee members around the world in and effort to attract them to the website to buy a bottle.

30,000 cases have been dispatched around the world to be placed on general release.

Beginning with an email push to drive members online to watch a two and a half minute movie, filmed in the style of a B-movie, the campaign will allow members to create the own personalised version of the film to send onto friends.

Story has also created POS materials which will be used to promote the email viral, including live sized helmets, surf boards, ice moulds, wet suits and other items which appear in the film which will be used at tastings and whisky events.

Dave Mullen, creative director at Story commented: “Maintaining the excitement that this brand evokes requires boundaries to be pushed each time.  The digital campaign has to be as technically innovative as the story is witty, roguish and engaging. Each time we push one technical door wide open another creative door beckons. ”