Alcohol Awareness Campaign rolls out
Alcohol Awareness Campaign rolls out
This years Alcohol Awareness Week campaign is up and running with a campaign created by The Leith Agency, a website developed by Whitespace and a PR campaign handled by Stripe.
The week will run from 4-10 October using the theme of ‘Get More Out Of’ which will look to persuade Scots to make more positive lifestyle choices and change their drinking habits.
The creative work features work by illustrator for LAW, Bill Walsh and looks to convey the message of careful drinking helping people to get more out of life.
Alcohol Awareness Week runs from 4th - 10th October, and the theme of this year's campaign is ‘Get More Out Of’, which aims to raise awareness amongst Scots that making positive lifestyle choices, changing drinking habits and drinking more responsibly will enable them to get more out of their day, week and weekend; at home, at work and with friends or family.
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Comments
I feel the corkscrew is stretching the old 'something that looks like something else ad idea number one' a tad too far. All in all, very poor.
'What's in it for me' could, I feel, have been developed more as the drive of the campaign. That being said - lovely to see illustration being used.
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Like the illustrations. Who did them?
Read the story Howells! Don't just look at the fairly pretty pictures!
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Can't read. I do pictures
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Bill Walsh. www.wingdesign.co.uk
Nice guy.
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Thanks Malc
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I'm with most of the comments above - nice illustrations, but why the hell would anyone go to the website? You are only going to find out bad stuff. There is no real incentive to 'find out what's in it for me' at all.
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Nice pics Bill.
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The 48 sheets are only a small part of the overall campaign and are purely there to drive awareness of the week. The majority of the print work goes into much more detail and is being distributed through a network of partners, both in the on and off trade. There are actually 12 executions in total.
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