A new campaign has launched across London to promote the beginning of the new orchestral season at Southbank Centre, created by Silk Pearce.

The Colchester-based design and branding company has created the ‘Hear the Colour’ campaign for the London Philharmonic Orchestra to be striking in order to achieve stand out and raise awareness of the season.

The phrase ‘Hear the colour’ has been overprinted on a specially commissioned abstract work by artist Andrew Foster and is being rolled out across a range of promotional and sales materials from external vinyl poster sites and plasma screen ads at key venues to direct mail, email and online.