383 Project unveils campaign for Sony TV Asia
383 Project unveils campaign for Sony TV Asia
A new campaign featuring Asian Celebrities to promote Sony TV Asia’s new TV Channel package ‘Max Mix’ which will launch on Freeview and Sky has been created by 383 Project.
The Birmingham-based creative agency has created a campaign which will encapsulate the package offering across outdoor and press advertising using a Bollywood creative style, focussing on promoting the benefits of the package through the endorsement of Asian celebrities.
Each ad has been created to focus on a separate aspect of the package offering including Cricket, Bollywood films and news.
Jacob Dutton, account director at 383 Project, commented: "The campaign is part of our ongoing relationship with the company and we're looking forward to unveiling more equally stunning and on-brand creative over the coming months."
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Comments
What are you seeing here that I'm not? It's a testimonial with a wallpaper shot. And great work, "as ever"? Not one of the agencies that sticks in my mind for their raft of superb creative work, I'm afraid.
To be fair, you've only got to take a look at their website to see that they're a talented bunch, especially digitally. Well done 383.
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