Glasgow-based fashion & lifestyle PR firm The TFF Agency has rebranded as Hartmann Media.

The company specialises in luxury lifestyle brands, including Louis Vuitton, Bentley Motors UK, Furla, LK Bennett, Mercedes Benz and Bvlgari. The agency founded the Scottish Fashion Awards in 2006, growing it into the most high profile fashion event in Scotland. This year, the agency has also added the likes of Ralph Lauren and Swarovski to its client roster.

Meanwhile, Hartmann Media has been appointed to represent John Amabile, the celebrity interior designer, as he launches the new series of ITV 1 '60 Minute Make Over's'.

Founder Tessa Hartmann said: "Think of it as a style revamp – re-branding to take into account the growing number of services we can offer our fashion and lifestyle clients who are looking at Scotland as a serious fashion & lifestyle marketplace.

"Having launched Scotland's first dedicated fashion & lifestyle agency almost 15 years ago, we like to think of ourselves as true 'Fashion Communicators'."

"Despite the recession, we must think of these times as challenging but exciting," continued Hartmann. "Since launching the Scottish Fashion Awards we have also been asked to look at producing other private events in Scotland for wealthy foreigners from Russia and Asia. I've never had the time to think about such a new market - but there's no time like the present," added Hartmann.