Isuzu UK has launched a new website created by One Black Bear to showcase its Rodeo range of vehicles.

The website features the full range of the automotive firm's pickups and prompts users to download a brochure, request a test drive and receive a call-back.

It also features One Black Bear's customised Google Dealer Locator and is future-proofed with iphone compatibility and RSS technology.

Ross Riley, technical director at Birmingham-based One Black Bear, said: "The site has been rebuilt using the latest HTML5/CSS3 standards which will ensure future longevity as well as cross-platform compatibility across mobile devices which are an increasingly large percentage of web traffic.

"There's also a big focus on user experience with interactive model comparisons and colour changers on the vehicles.

"The visitor process is monitored with real-time statistics to ensure that the site correctly guides users through their purchasing decisions. This allows us to make constant adjustments to the site to ensure that leads generated by the site are maximised."

One Black Bear was appointed to handle Isuzu's digital account earlier this year without a competitive pitch.