The English Touring Opera has raised the curtain on its new website, designed and developed by Made Media.

The Birmingham-based digital agency won the contract to redevelop the opera company's website in August after a four-way competitive pitch.

It has since worked to bring the "passion and power" of the opera's performances to life through the website through imagery, video and audio clips.

Carl Timms, account director at Made, said: “The previous English Touring Opera website simply did not communicate what a vibrant, acclaimed company ETO are, and the new site looks to readdress this.

"It was important to get across that they are one of the hardest touring arts companies in the country, celebrating 30 years of award-winning output this year."

The English Touring Opera performs more than 150 times a year and the new site features maps to show the breadth of its performance schedule.

"It has been crucial to ensure that the website reflects their importance and standing in the UK's cultural landscape," Timms added.

Esyllt Wyn Owen, marketing manager for the English Touring Opera, said: "Our aims are to open up opera to everyone, and the new site is an important tool for us in doing that. It demonstrates the creative calibre of our work, and reflects what we are about as an organisation successfully: the website is dramatic and exciting, just like opera."