Family Library poster is banned from Scottish railways
Family Library poster is banned from Scottish
Part of a poster campaign created by Family for The National Library of Scotland, which was launched to raise awareness of the huge variety on offer in its collections in Edinburgh, has been banned from the country’s rail stations.
The poster entitled ‘Punk’ has been banned by ScotRail’s advertising agency CBS Outdoor as it believes it could cause offence, although the five other posters in the campaign will be allowed to run.
A spokesperson for CBS Outdoor, said: “CBS Outdoor manages the commercial advertising on behalf of First ScotRail and as part of our remit all advertising copy is checked by CBS Outdoor to ensure that it adheres to guidelines set by the Advertising Standards Authority (ASA) in line with the British Code of Advertising Practice, as a result CBS Outdoor turned down one piece of copy out of the six designs submitted from the National Library of Scotland on the grounds that it was likely to offend the general travelling public.”
Louise Arnold, account director at Family said she was disappointed the advert had been pulled and said people were supposed to be amused by them.
She said: “I believe they said that they wouldn’t want to run the Punk advert because they didn’t think it would be appropriate…I suspect it was partly that they didn’t want it to lead to inappropriate behaviour.”
ScotRail has explained that CBS Outdoor made the decision and said that it was not involved with the process.
Story from Deadline Press & Picture Agency
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Comments
How can that possibly offend anyone?
If there had only been one execution (punk) then you can bet your bottom dollar it wouldn't have been banned. But given there are six, then somebody can needlessly interfere without affecting the cash into the coffers. Gives them something to do in a slow year.
CBS have guaranteed more people are going to see this than if it had just been left on the platform. PR-tastic!
I can't help feeling this would have been better work if it had used real books and the art direction hadn't been so ham fisted. Pun intended.
Ultra conservative bullshit on the banning front. Might as well go all the way and do a ad on that book with a cock hole in it. Get it proper banned.
If you can’t see why this would be offensive then perhaps you should take your rose tinted advertising spectacles off and have another look.
It may be iconic and representative of the culture it tries to portray, I’d rather my kids didn’t come home mimicking this until they are old enough to understand it’s meaning.
Well done to CBS for taking a stand on this
How's this for ham-fisted anon 13:05?
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It's going to get more PR. Good campaign for a library. Well done Family.
CBS. I give you the finger! Going to teach the twins it when I get home tonight.
Totally agree CBS. Amusing idea, but best kept to the confines of the internet or suitable environments like Viz.
It's good. That finger is more creative than the work. Should have applied your skills there instead of on here.
H. Fisted
There's a lot of fisting chat here today...
Perhaps if the bird was on 1 hand only it would have been more subtle and uncensored?!?!?
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