Grolsch campaign by The Leith Agency rolls out
Grolsch campaign by The Leith Agency rolls outA new poster, magazine and online campaign for Grolsch Swingtop launches today, created by The Leith Agency.
The £13m national campaign ‘Taste Amplified’ has been created by the Edinburgh-based advertising agency and will be supported online in the coming weeks by Blonde, The Leith Agency’s digital sister agency.
The launch will be supported by added value offers available to the trade; high-visibility footfall-driving activity, consumer sampling, staff incentives and all the tools needed to enable retailers to enrich the consumer experience.
Dave Griffiths, brand director for Molson Coors UK, explained: “The campaign allows Grolsch the opportunity to work with customers to enrich the drinker experience in their outlets. By bringing ‘Dutch style continental drinking’ to life we are creating new opportunities for customers to differentiate and add value to their service offering”
Meanwhile, The Drum has learned that having been appointed early last year, Stripe, Tangible group’s PR agency, is no longer working with Grolsch.
A spokesperson for Molson Coors explained that the move had come ‘as no fault of their own’ and was a decision taken to consolidate its communications, meaning that it would only work with The Red Consultancy.
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This wonderful work has checkmated my advertising cynicism.
Nice photography though...
I can see your planner pants.
OMG. The first comment made a little bit of sick go into my mouth. This is just horrible stuff. Feels like a page from a bad 'brand book' that only clients like.
C'mon the Leith Agency of old versus the Leith Agency of Cello are two different places in two different worlds. Leith no longer marches to its own tune. This work is just a brand positioning with a picture. Which is what the client asked for. And got invoiced for. Job done. Next.
I think this is what E.Brook referred to as creative gruel!
Well if the client likes it, and the public takes to it surely there's no problem here.
Well done Leith for servicing and keeping happy a pretty impressive client that most of you would sell your mothers for!
Move on now.
It would appear that The Leith are turning into the Man United of the online review.
Receiving unfair and hugely biased drum referring. Every time a slightly unfavorable comment is posted, it's red carded and removed from the field of play.
Come on ref!
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Yellow card anon 10:05 and a possible hearing by The Drum disciplinary committee for further sanctions.
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Not quite 'If you like a lot of chocolate on your biscuit, join our Club' standard.
Lovely Photography. Great Beer.
oh my god, an exclamation mark.
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