Direct Holidays let tourists think Outside The Box
Direct Holidays let tourists think Outside The BoxOutside The Box, the marketing agency based in Leeds, has launched a new microsite for client, Direct Holidays, part of the Thomas Cook group.
Building on OTB’s work on the ‘The Direct Effect – make it last as long as you can' promotion, currently running on Direct Holiday’s website and throughout their current campaign, the team is launching ‘The Big Picture’ microsite.
This microsite provides a social networking facility to build on customer advocacy, including an invitation for Direct Holiday holiday makers to post their comments about their holiday.
Says Eleanor Sheppard, head of marketing at Direct Holidays: "The best reviewers are always those who have just returned and our holidaymakers tend to want to make their views known. We can rely on these reviews to be frank and forthright, so what better way to get the low down on your potential holiday whether you want to know more about the location, facilities or nightlife ... it’s all part of our aim to ensure our customers get what they expect with no surprises."
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Comments
Holidaysuncovered.com have been around for years and there are others...
have they heard of Tripadvisor? I'd be much more likely to post a review on an independent website than this. If you do want the travel company to have your feedback then that's what the wee form you complete on the plane is for.
Emporer's new social networking clothes again methinks!
Completely agree with you. Trip Advisor is the original and the best. I've been a user for years and along with most travellers would always want to subscribe to a site that didn't use my personal data to encourage me to 'holiday here' or 'shop there'.
The boat has already sailed and the towel is firmly placed on the lounger.
comments
What they said. Also...
Wouldn't traveller's reviews and feedback be better integrated at the point of purchase in the main site, rather than on a separately promoted microsite?
That said, nicely done site.
Actually, Kristal, I don't think "the wee form on the plane" is outdated.
It's convenient, timely and more important, something holidaymakers are conditioned to do. You get them when they're most likely to feedback, good or bad, rather than wait until they get home after the hassle of getting out of an airport, unpacking and then packing the washing machine, putting on the kettle, feeding the kids etc, etc, etc. By then you've already lost the majority of customers to their normal lives.
If a hotel values feedback, they can find it themselves in the sites mentioned already.
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