A new marketing campaign will launch next week to promote the Smooth Radio Network, created by Dye Holloway Murray.

The London-creative agency has devised the ‘Unwind’ campaign which hopes to attract new listeners to Smooth Radio.

The outdoor campaign will include lower rears and 48 sheets in the West Midlands, Lower Rears in Glasgow, the East Midlands and North East and 48 sheets in the North West.

Meanwhile, Smooth Radio in London will have 200 taxi super sides across the capital and will continue to focus on its below the line activity with its recent launch of ‘Love Live Music’ - a series of ‘up close and personal’ events with top artists for listeners and Independent readers to attend.

Mediacom has handled the media buying for the campaign.

Stuart Taylor, chief executive of GMG Radio Chief, said: “Smooth Radio’s new ‘Unwind’ campaign simply portrays the brand as it is. Our listeners tune into Smooth Radio for many reasons, but central to its appeal is its relaxing and soulful music and a distinctive sound and mood that always brings a welcome change of pace into their lives.”