Big and Bray Leino push Spanish olives in the UK and France
Big and Bray Leino push Spanish olives in the UK and FranceA press, magazine and online advertising campaign breaks this week to promote Spanish olives in the UK and France.
Commissioned by Interaceituna, the organisation that represents all Spanish olive producers, the creative work has been produced by Big Communications and is built around the line: "Olives. The taste of Spain".
Big has worked with sister firms in the Mission Group, Bray Leino PR and Bray Leino Media, to target ABC1 women in the UK and France.
Positioning Spanish olives as the "perfect nibble", the work will run in BBC Good Food, OK magazine and The Guardian weekend supplement. It will occupy a false back cover and advertorial in Olive magazine and feature in French magazines and websites including Femme Actuelle and Journal Des Femme.
Big's executive creative director, Dylan Bogg, said: "Say olives and most people think of Greece, but the Spanish are the number one producers in the world."
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Comments
"Say olives and most people think of Greece..."
Say olives now and I think of a crap montage instead.
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Good God!
Horrible! Which CD signed this shower off?
Er, presumably Dylan Bogg signed it off as he's the CD quoted in the article. Bogg standard if you ask me.
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I love it. It's sooooo bad it's good.
When i think of Olives, i think of little green things that sometimes have a stone in them.
I've been wrong all this time.
And sometimes i think of veal.
Torres, doing keep-me-uppies with olives.
Picasso, painting an olive the size of Guernica.
Franco, chopping Olives in half.
Enrique Inglasias, olive drops off his face.
There's four creative routes FREE
Can someone have a look in BRAD and get a price for a full-page colour ad in 'Olive Magazine'.
Rafael Nadal tosses a glistening olive skyward. It turns slowly in mid-air. as if captured by the powerful Iberian sun. The world number two grits his teeth and raises his racket with powerful intent.
We see the caption: Olives. From Spain. With love.
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Apparently, Olive from 'On the Buses' was a model.
I think the price just went down.
I've got an Aunty Olive.
Firstly. Do Spanish olives taste better than Greek ones?
Secondly. Shouldn't this campaign be targeted at retailers? After all, i just buy the olives that are in the shop.
You say Olives, i think Greece.
Olives. Greece.
Olives. Greece.
Let's call the whole thing poorly thought out!
Oh bollox.
I think of Italy.
Am i abnormal?
"BIG AND BRAY LEINO PUSH SPANISH OLIVES IN THE UK AND FRANCE"
Sound like a pair of drug dealers.
Dear Nick Galanides,
I thought of attempting an 'Olive from On The Buses' gag but couldn't think of a witty punchline. Thanks for proving my instinct not to post correct.
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Although i'm half Cypriot, i'm afraid olives make me heave. Olive from 'On the Buses' on the other hand, i could see as being quite deviant.
Is this an ad for Bernies Inn from the seventies?
Have you not all heard?! Montage is back.
BA is doing it. BMW is doing it.
If 80s electronic pop music can make a comeback so can 80s montage madness.
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Montage?
http://www.youtube.com/watch?v=FIi0vFyqWAc
Only Dicks still reference Team America.
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He's not Richard. He's Razdan. Same letter at the start so keep up the work and you'll get there!
Touchy, TA...very funny, stick with emmerdale grandpa
I think he meant me Master Longshanks. Thing is he's not clever enough to realise that I too was referencing the film's famous speech, "D*cks f*ck Ars*holes". It's a wee shame.
Haha, it looks like it was in reference to the post below yours Graeme, enjoy the Werthers though, class sweet when all is said and done
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This is all too much for me. I can't even remember what I had for lunch. Was it olives?
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