Blueleaf has created a brand and e-commerce site for EdgyKid, the online fashion store for children's clothes.

Edgykid's Prim Patel recruited Chesire-based Blueleaf to create a boutique brand and ecommerce platform to sell ranges sourced from the likes of French Connection, IKKS and You by mo.

Blueleaf's digital director, Rob Smith, said: "There is a great opportunity using the web to launch these kind of niche ecommerce sites that can pick up a smaller but highly motivated segment of customers who want something different to the high street. It's never been more cost effective to start selling online."