The UK arm of Austrian dairy NOM has appointed Weber Shandwick Manchester to support the launch of its fir yogurt in the UK.

NOM Dairy UK’s two new product ranges will see Weber Shandwick provide PR support to the ‘Everyday Natural Goodness’ campaign which will use an in-line communication strategy.

 Ric Coggins, from Weber Shandwick, said: “NOM Naturally fills a gap in the market by delivering the combined benefits of great taste, dairy goodness and 100% natural ingredients at very competitive prices, ticking all the boxes for today’s consumers.

“We’re ‘naturally’ delighted by the appointment as the products not only taste fantastic, but with the yogurts category expected to demonstrate continued growth this year, it is a great opportunity for a new introductory brand to hit the chillers.  The team is confident in delivering significant results, brand awareness and ultimately sales.”