Jazz FM and Bordeaux Wine have agreed a five-figure sponsorship deal with Jazz FM which was brokered by Feather Brooksbank Manchester and TPC Media.

The brands will sponsor Dinner Jazz and Bordeaux Wines which will launch on 14 October and will be broadcast on Jazz FM every weeknight.

The show is to be presented by the station’s Sarah Ward and Helen Mayhew.

Rachel Wilson, account director for Feather Brooksbank and David Hill from TPC Media agreed the deal, which will run initially for three months, on behalf of Jazz FM.  

Wilson commented: “Wines of Bordeaux have not advertised on radio before, and this association with Dinner Jazz has been the perfect partnership to bring them to the medium for the first time. Jazz FM provides a good overall fit with Bordeaux’s market, and The Dinner Jazz programming complements the brand perfectly.”

Douglas Morton of The Bordeaux Wine Council, added: “We see a very natural fit between Dinner Jazz and Bordeaux Wines. We have some very exciting plans in the pipeline that will show just how a passion and understanding for Bordeaux wines is mirrored by a love of jazz.”