Shower brand Original Source has tasked its digital agency Code Computerlove with the creation of an events microsite as part of its sponsorship of extreme sporting events in 2009/2010.

The Original Source Experience site is the first to launch and will host competitions to win free entry to some forthcoming events alongside branded gift packs which will promote Original Source’s partnership with the events.

The first event will be held this month, with Original Source sponsoring the Helly Hansen Adventure Challenge Series 09/10 – a event is a team adventure challenge series which involves running, biking and kayaking.

Next month will see Original Source support the HellRunner North and South – an endurance trail-run.

The agency has also produced pop ups which aim to drive entry to competitions.

Alex Comyn from Code Computerlove said: “Events that deliver extreme experiences are an important part of Original Source’s marcomms activity, to not only reflect the brand’s packed with natural stuff credentials but to help to reach target consumers.    
“The site’s design delivers impact and reflects the brand’s vibrant brand identity. We also added video content showing clips of the HellRunner event to really bring the challenge to life.”