Medical elective placement specialist Work the World has appointed Beef to create its brand identity and website for new venture Gap Medics.

The new venture is a placement programme in Tanzania, Namibia and Nepal, aimed at 16-18 year-olds who wish to study medicine.

The site will be aimed at the key teenage demographic and will be designed with the aim of creating building a recognisable brand that will stand out in an already saturated placements market.

A comprehensive content management system will also be built and be fully integrated with the booking and payment systems already in place on Work the World’s main site.

Ben Hostler, creative director at Beef, said: “The Gap Medics project is such a great idea, and we are really looking forward to working on this project and with the team, to deliver a website and brand identity that reflects the passion behind this venture, and the ongoing development of young people. Work the world is an inspirational organisation, and it’s a pleasure to be involved in this new outreach.”