Solution Group pops up with report illustrations for waste firm
Solution Group pops up with report illustrations
Gateshead-based Solution Group has launched a hand-illustrated annual report for client Premier Waste.
The eight page Annual Report aims to showcase the firm's green credentials, and to bring this home, the agency has illustrated each section with a cut-out figures representing different aspects of the company's ethical methods, facts and figures.
The idea is for the reader to populate the report's centre spread (a landscape) with the cut-out figures to create a picture of a world committed to recycling.
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Comments
Recycled paper one hopes. Why not make it a virtual annual report and really being green?
The pop-up format and illustration style is memorable for a report though not sure about the "reader" playing with paper men. Too flippant maybe for a business document?
Very nice.
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