Advocates for Animals, Scotland’s animal protection organisation, is poised to unveil a new corporate identity designed by the graphic design studio, StudioLR.

The new marque is the first part of a refocusing project which sees the charity become more public facing by driving more campaigns to help all animals live their natural lives free from exploitation and abuse.
 
Mark Wheeler, design director at StudioLR, commented: "This is a fantastic opportunity to reposition an organisation that does such important work. The brief was a simple one – the ID should be positive, inspirational and reflect the brand values of compassion, harmony and change for the better."

The commission includes a new brand identity, stationery and suite of merchandising material. A new website also launches on the 23rd October.