Golley Slater Dialogue (Leeds) has been appointed by Kenyon Neads, Subaru UK's marketing director, as the automotive brand's national DM agency.

The agency's first brief for the brand will be to launch the new Subaru Legacy and Outback.

The creative will follow the 'Uncommon Sense' above-the-line message produced by Chick Smith Trott (CST). Golley Slater has also worked closely with One Black Bear to develop the email campaign.  One Black Bear in Birmingham is Subaru UK's incumbent online agency and launched the new Legacy and Outback micro site www.unlikeothercars.com last week.
 
Golley Slater Dialogue based in Leeds, also manage Prospect Relationship Management  for Subaru (UK). This includes a multi-channel approach to intensive nurture and has uplifted sales via central enquiries from 3% to 10% in 18 months.