Study London, the official website for universities and higher education colleges in London, has appointed Tictoc to implement new developments to its student-focussed site.

The aim of the project is to help international students decide on a course in London.

Study London promotes London as an educational destination and as the best city in Britain in which to be a student. The campaign team works closely with universities and higher education institutions to attract more international students to London to study.

The campaign is supported by the Mayor’s Office, the London Development Agency and Visit London.

The tools Tictoc will develop for Study London include a Study Advisor to answer questions website users have about studying in the capital, and an Enquiry Generator to allow users to find courses to suit their needs and send enquiries to the relevant institutions.

Glasgow and London-based Tictoc will run user tests with website users to test the website design at the prototype stage. At the same time, Tictoc will rebuild the Study London website to allow the Study London team to edit all their online content in one place, therefore streamlining web-editing practices.

Simon McCaugherty, Study London manager, said: “We wanted a partner who would help shape our project from a user perspective. tictoc demonstrated a clear understanding of both our brief and our target audience, providing insightful solutions that will allow international students to search London’s 30,000 university courses, save their favourite courses and then contact London’s 42 universities from a single website.”

David McGilvray, tictoc’s Managing Director said: “Through working on the Study London website we are consolidating our broad experience in the education sector to provide a solution that really benefits international students looking to study in the capital.”