The organising committee for Glasgow 2014 Commonwealth Games has appointed Marque to create its new brand identity.

The Glasgow, New York and London based design agency will now work alongside the Organising Committee to develop the identity and the visual language which will promote the 2014 games internationally and encourage people to visit Scotland during the games.

Following an invitation to tender sent out in April, 66 agencies applied  with 10 agencies then being selected to participate in chemistry sessions.

This number was reduced to six to receive the full brief, following a rigorous selection panel process.

The selection panel for the new Games identity which "unanimously" chose Marque, comprised of Paul Stickley, head of Visual Communication at Glasgow School of Art, Gordon Arthur, director of Communications at Glasgow 2014, Olympic and Commonwealth Games athlete, Shirley Webb and John Donnelly, director of marketing and sponsorship for Glasgow 2014 Organising Group.

The selection process was facilitated by Andy Crummey of The Observatory.

John Donnelly, director of marketing and sponsorship of Glasgow 2014 said that Marque had demonstrated that its depth of insight and how that had been applied to the visual language that will surround the Games has been "outstanding."

He continued: “Marque really understand what we are trying to achieve, and they share our ambitions for creating an inspiring identity that will be flexible across a range of media and will be considered in the company of truly iconic Games identities in the fullness of time.

“We at Glasgow 2014 are really looking forward to the launch in March 2010, when Marque’s work will be shared globally”.

Mark Noe, managing director of Marque, commented: "From the launch of the process at Glasgow School of Art in June, we were inspired to work on creating a truly memorable brand identity for such a significant event. The ambitions and vision of the Organising Committee and their passion to create a truly iconic identity for the games engaged us and appealed to our own passions to create best in class solutions which are significant both culturally and commercially.  We believe this is the most high profile branding project in Scotland for years and are honoured and excited about being to be involved in such an exciting and high profile project."

Paul Stickley, head of visual communication of Glasgow School of Art, added: “The quality of work submitted challenged the identity of the mark within the historic conventions for Commonwealth Identities. It is brave enough to trust its’ understated simplicity, to reflect the pride and courage, energy and celebration of the Glasgow 2014 Commonwealth Games, for both the people and the athletes. Acknowledging its modernist past and youthful  buoyancy representing  our positive emergent future, Marque has indeed achieved a truly Iconic mark that reflects the intensions ambition and courage of all those involved. I believe when it hits the City in its many incarnations the dynamism will proudly reflect the city the Games and people.”

Dog Digital has also been appointed to develop a new website and digital communications platform by the Organising Committee.