26 October 2009 - 2:55pm | by Staff Writer | 0 comments

CIPR chair Byers talks about Scottish PR industry

Ahead of the CIPR Scotland Pride Awards on Friday, The Drum’s Stephen Lepitak spoke to Debbie Byers, chair of CIPR Scotland about the PR industry in Scotland and wha

Below is the list of winners from the evening which saw Stripe crowned Outstanding Consultancy while also picking up Best Use of Integrated Communications and Best Campaign for £10k and under. VisitScotland picked up four awards Outstanding In-House Public Relations Team; Best Use of Measurement and Evaluation; Best Use of Social Media and Best Publication, while Anna Edmond, account director at Firefly Communications won Outstanding Young Communicator and Wave PR was once again named Outstanding Small Consultancy.

The CIPR Scotland PRide Awards 2009 - Full Results:

Category 1 - Corporate and Business Communications – sponsored by Second City Creative

Gold      Scottish Government, Eat More Fish

Silver     Weber Shandwick Ltd, Promotion of Chez Roux, Rocpool Reserve, Inverness

Finalist  Platform PR Group Limited, From Highland clouds to PR gold: Launching Alchemy Plus's Inverness Computing Centre

Finalist  Scottish Enterprise, Scottish Enterprise: A Model of Public Sector Reform

Category 2 - Not-for-Profit – sponsored by Edinburgh Inspiring Capital

Gold      Artisan PR, The Flight Fantastic

Silver     Weber Shandwick Ltd, Launch of Condemned

Finalist  British Heart Foundation, YOOBOT - Food 4 Thought 2008

Finalist  Northern Constabulary, Safeness - Festival safety campaign

Finalist  The BIG Partnership, MHFS 10k for Men - Every Step Counts

Finalist  Tricker PR, The big green challenge
 

Category 3 - Internal Communications

Gold      Falkirk Council, Carbon Crusader

Silver     NHS Lothian, Steal me

Finalist  Business Stream, Driving engagement: Putting our employees behind the wheel

Finalist  VisitScotland, One Team Talking Together

Category 4 - Crisis Communications

Gold      NHS Lothian, Asking for trouble

Silver     Grampian Police, Operation Crimond

Finalist  Production Services Network, Brightest Prospects

Category 5 - Measurement and Evaluation – sponsored by Media Measurement

Gold      VisitScotland, Measuring Success To Shape The Future

Silver     Platform PR Group Limited, From Highland clouds to PR gold: Launching Alchemy Plus's Inverness computing centre

 

Category 6 - Community Relations

Gold      Grampian Police, Operation Lochnagar

Silver     Consolidated Communications, Cracking Down on Fire Starters

Finalist  Falkirk Council, Green Dog Walker

Finalist  Falkirk Council, The MOD's Coming Home

 

Category 7 -  Public Affairs

NO ENTRIES

 

Category 8 - Public Sector

Gold      Consolidated Communications, Human Papilloma Virus (HPV) Immunisation

Silver     Scottish Government, Eat More Fish

Finalist  Pagoda Public Relations Ltd, European Parliamentary Elections 2009 Campaign

Finalist  Scottish Enterprise, Scottish Enterprise: A Model of Public Sector Reform

 

Category 9 - Best campaign £10k and under

Gold      Stripe Communications, Shelter 'Hometime Scotland' Campaign

Silver     Platform PR Group Limited, Bake Off: The search for Britain's perfect scone

Finalist  3x1 Public Relations, BUPA Great Edinburgh Run - 10k for £10k

Finalist  Budge PR, PR for Prize Pies Propels Sales at James Allan Bakers

Finalist  Holyrood Partnership, PR Success - Off To A Tee

Finalist  Weber Shandwick Ltd, 'Inspiration!'

 

Category 10 - Consumer Relations – sponsored by MCL

Gold      The BIG Partnership, The Black Grouse - A Breed Apart! with The Famous Grouse

Silver     VisitScotland, Real Scotland - The Locals' Guide

Finalist  Beattie Communications, Beattie Communications Scottish Campaign for Warburtons National Bread Week 2009

Finalist  Matthews Marketing, Forth's Timeline

Finalist  Weber Shandwick Ltd, Scotland's Canals - Yours to enjoy

Finalist  Whyte & Mackay, Goodness Nose

 

Category 11 - Best Use of Media Relations – sponsored by Gorkana

Gold      Scottish Power, Switch-on at Whitelee Windfarm

Silver     The BIG Partnership, ''Think Pink'' - Greaves Sports

Finalist  Consolidated Communications, Join our Celebrations - The Homecoming Scottish Cup

Finalist  Indigo, Budgeting To Save The Scottish Construction Industry

Finalist  Royal Navy, Recognising Royal Navy Aviation in Scotland

Finalist  Weber Shandwick Ltd, Has Anyone seen Granddad's Telly

 

Category 12 - Integrated Communications – sponsored by Marketing Society Scotland

Gold      Stripe Communications, Taste of Edinburgh - Continuing to Whet the Appetite

Silver     Scottish Enterprise, Now's the time to ask

Finalist  DADA, River Clyde Homes "Up Close"

Finalist  Matthews Marketing, Forth's Timeline

Finalist  South Lanarkshire Council, International Children's Games

Finalist  VisitScotland, Homecoming Scotland Part One

 

Category 13 - Corporate Responsibility – sponsored by Highland Spring

Gold      RMJM Ltd, Architecture for Everyone

Silver     Beattie Communications and Scottish Borders Council, Scottish Borders Schools Eco-Challenge

 

Category 14 - Best Use of Social Media – sponsored by tradeclips

Gold      VisitScotland, VisitScotland Best Live Act

Silver     Matthews Marketing, Forth's Timeline

Finalist  City of Edinburgh Council, Chemical Romance

Finalist  Tricker PR, The big green challenge

 

Category 15 - Best Use of Photography or Design – sponsored by EpicScotland

Gold      Falkirk Council, The MOD's Coming Home

Silver     Tricker PR, Ice Cream Snowman

Finalist  Budge PR, Two Clydes to Every Story

 

Category 16 - Best Newspaper or Magazine

Gold      South Lanarkshire Council, South Lanarkshire View

Silver     Indigo, Tempo with Pagan Osborne and Oneworld

Finalist  NHS Ayrshire & Arran, Dialogue

Finalist  NHS Ayrshire & Arran, Healthwise

 

Category 17 - Best Publication – sponsored by PR Week

Gold      VisitScotland, Real Scotland - The Locals' Guide

Silver     RR Donnelley, Culture Delivers

Finalist  RR Donnelley, Towards a mentally flourishing Scotland

 

Category 18 - Best Leaflet – sponsored by L&S Litho

Gold      NHS Lothian, Storing up trouble

Silver     South Lanarkshire Council, Environmental Information

Finalist  Matthews Marketing, Forth's Timeline

 

Category 19 - Best Website or Microsite – sponsored by GRP

Gold      General Teaching Council for Scotland, Probationer Teacher Scotland

Silver     RR Donnelley, RRD Creative - rrdcreative.com

Finalist  NHS Lothian, Influenza A H1N1 Microsite

 

Category 20 - Best Event – sponsored by Radisson Hotels & Resorts

Gold      South Lanarkshire Council, "Save" Print and Design Open Days

Silver     VisitScotland, Launch of Homecoming Scotland 2009

Finalist  Elaine Howie Public Relations, Magners Scottish Golf Club Championship

 

Category 21 - Outstanding Young Communicator – sponsored by CIPR

Winner Firefly Communications Ltd, Anna Edmond – Variety is the spice of life

Finalist  Aura PR (Scotland) Ltd, Laura M. Campbell

Finalist  Scottish Government, Carolyn Rae

 

Category 22 - Outstanding Small Consultancy – sponsored by Goddard Gadd

Gold      Wave PR, Making Waves

Silver     Axis Media Group, AXIS Media Group

Finalist  Cloudline PR, Cloudline PR - Finding the Silver Lining

Finalist  Matthews Marketing, Matthews Marketing Limited

 

Category 23 - Outstanding In-House Public Relations Team – sponsored by headline sponsor Precise

Gold      VisitScotland, Homecoming Scotland 2009 PR Team

Silver     Amey, Amey In-House Public Relations Team

Finalist  National Theatre of Scotland, National Theatre of Scotland Press Office

 

Category 24 - Outstanding Public Relations Consultancy – sponsored by headline sponsor Precise

Gold      Stripe Communications, Stripe Communications

Silver     Weber Shandwick Ltd, Weber Shandwick Scotland

Category 25 - Scottish Public Sector Team of the Year – sponsored by PRCA

Gold      Falkirk Council, Communications Crusaders

Silver     Scottish Enterprise, Team Enterprise: Operation Revival

Finalist  NHS Lothian, Proud and Positive

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