CheezeDMG has added SEO to its digital marketing brief from sportswear brand Canterbury of New Zealand following its acquisition by JD Sports Fashion.

The agency was appointed as the brand’s digital agency last year and has been appointed to use search, display and web 2.0 marketing campaign to drive awareness and sales online. Canterbury of New Zealand added e-mail marketing to the agency’s brief earlier this year and has once again added to that.

Steven Morris, e-Commerce marketing manager at Canterbury of New Zealand, explained: “With large-scale paid search campaigns working well to build traffic volume to, and conversions through, the re-launched website, SEO is critical in our online strategy, most immediately as we prepare for the busy Christmas period and the 2010 Six Nations competition."