New Quality Meat Scotland campaign set to break
A campaign for Quality Meat Scotland is set to launch for Scotch Beef, developed by The Union.
The campaign has already launched in Greater London on TV, across six sheets near multiple retailers and on digital sheets during rush hour, showing the TV campaign. Online the ads will also appear through Google, BBC, Amazon and Delia Smith's site and magazine bound inserts will also be placed in trade magazines featuing recipe ideas for after work, the weekend and dinner parties.
Scotland will see the campaign launch next week in 48 sheets and on TV.
The campaign will follow the Scotch Lamb TV work which launched earlier this month as part of the £180,000 Festival of Lamb campaign.
And here's a look at the Lamb TV advert.
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Is that the same lassie what does M&S?
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eh eh eh eh eh.
What's going on with the headline/endline??? "Deliver an exceptional quality of taste".
Is there some kind of new trend in communication where the strategy becomes the slogan?
Strongbow - Ultimate first pint refreshment.
Grolsch - Taste Amplified.
Can we start using proper English again?
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Here here!
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It's 'hear hear' you muppet.
Gareth's just telling us where he is Giles. Calm down and carry on.
thats not just a lamb advert,
thats a Scotch lamb advert........
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i think their is something wrong with the audio-
alot of crackling on it....
Sorry.... :P
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Doh!
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You can imagine the meeting "We want to do an M&S." "But those ads have been running for ages and are becoming tired and parodied. Even M&S are bored of them." "But I'm the client." "Oh god alright then."
The lamb looks nice though.
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