BSM marks Fiat deal with 'Beautifully Simple' campaign
BSM marks Fiat deal with 'Beautifully Simple'Driving school BSM is launching a new campaign to promote its Fiat 500 fleet as easy cars to learn in.
BSM struck a deal with Fiat after ending its 16-year relationship with Vauxhall this summer. The 'Beautifully Simple' campaign, created by Bath-based TheAgency, promotes its learner cars and will run across online, point of sale, cinema, radio, direct mail, experiential as well and social media portals.
The driving school is supporting the activity by offering exclusive promotions and discounts on its lessons.
Saman Mansourpour, a partner at TheAgency, said: “Our intention is to work with Fiat to make BSM even more appealing to the youth market. We’re confident our campaigns will resonate instinctively with the target youth audience.”
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Comments
It's definitely simple - but there's nothing beautiful about it.
Absolutely. It's barely even an ad. More a flattened direct mail piece. I'm seeing more and more of this kind of thing lately - the client's thumbprint is all over it, particularly in the badly rendered 'graffiti' repetition of the 20% off.
bad meaning bad not bad meaning good.
It's upsetting me that the initials in the subline nearly match the brand, but don't quite. But then it bothers me when flights of stairs have odd numbers, rather than even.
Has the driver done a runner, or are all the cars parked in the middle of the road? If it is parked, how is he/she going to drive away?
Write Your Comment