29 October 2009 - 2:06pm| by | 2 comments

Driven promotes world's fastest car's arrival at MOSI

Driven promotes world's fastest car's arrival at MOSIDriven promotes world's fastest car's arrival at MOSI

Driven has created an outdoor campaign to promote the world's fastest car coming to the Museum of Science and Industry (MOSI) in Manchester.

Advertising the arrival of the 1,000mph supersonic 'Bloodhound' car is driven's first work for MOSI since it was appointed as the museum's ad agency in August.

The outdoor campaign uses a digital image created by American illustrator Jeff Wack, the artist who has worked on Coca Cola’s global campaign.

Chris Lear, a partner at the Cheshire agency, said: "Getting the world’s fastest car to visit mosi is a fantastic result.  The poster captures this amazing piece of engineering, with a simple twist.”

Comments

Anonymous (not verified)
29 Oct 2009 - 14:24
Anonymous's picture

Surely more fun to be had with a 'real' bloodhound doing a 1,000 mph?

Nice illy tho'.

29 Oct 2009 - 15:36
mark_astle's picture
233
comments

Not the most inspiring of treatments for a very exciting subject. But I disagree about the real bloodhound. The car looks great, it would be missing a trick not to show it.

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