JCB to launch new footwear range
JCB to launch new footwear rangeSheffield-based Progressive Safety has been appointed as the exclusive UK licensee for JCB Workwear & Safety Footwear and will be launching a new range in November 2009.
The licensing deal with JCB covers the design and production of clothing and footwear bearing the JCB brand and Progressive are working with a variety of manufacturers to ensure the products meet the exacting standards of the license.
The new ranges will be backed up by a full marketing and PR campaign including website, brochure and POS kits for retailers.
www.jcbworkwear.com
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