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Fri 30 Oct 2009

JCB to launch new footwear range

Marketing / UK

Sheffield-based Progressive Safety has been appointed as the exclusive UK licensee for JCB Workwear & Safety Footwear and will be launching a new range in November 2009.

The licensing deal with JCB covers the design and production of clothing and footwear bearing the JCB brand and Progressive are working with a variety of manufacturers to ensure the products meet the exacting standards of the license.
 
The new ranges will be backed up by a full marketing and PR campaign including website, brochure and POS kits for retailers.
 
www.jcbworkwear.com
 

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