A new brand and accompanying promotional materials have been designed for Lancashire County Council by Wash Design to encourage peoples to ‘Give it a Go’.

The ‘Give it a Go’ competition aims to encourage the development of enterprise within Lancashire with £25,000 on offer to the person with the best idea.

The branding is led by a set of stylised images shot by Dan Kenyon with 3D by Analogstudio which presents everyday people carrying around that ‘big idea’.

Slater PR is also working on promoting the competition and has been charged to take the brand forward through media relations.