Cheethambell JWT still in dark with reports of Kelloggs move
Cheethambell JWT still in dark with reports ofCheethambell JWT in Manchester has said that it is still in the dark over reports that client Kellogg's has consolidated a vast majority of its global ad business into Leo Burnett.
The move – reportedly made by Kellogg's global headquarters in the US, where the business is held solely by Leo Burnett – will mark an end of a relationship with JWT that has spanned 70 years.
This will result in the accounts – worth around £40m – for Kellogg's Corn Flakes, Crunchy Nut, Optivita, Special K and Nature's Pleasure moving to Leo Burnett in the UK.
JWT will continue to work with Kelloggs but only for the Asia-Pacific region.
Cheethambell JWT worked extensively on the Kellogg's Corn Flakes account, creating its most recent TV campaign.
At time of writing, The Drum was waiting on response from Kellogg's.
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It'd be a real shame if it went, for them, and for the region. The work CBJWT has been doing has been consistently good for kelloggs and to lose a big account like that, not because of the work you are doing for them but because of politics well above anyone in manchester's head would be a right kick in the teeth.
I hope you keep it. You've been showing London how to do decent Kelloggs ads.
Not much fun when an account leaves for for that reason.
I thought the ads were really good.
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