Erskine's first TV ad created by The Bridge
Erskine's first TV ad created by The BridgeCurrently running is the first ever advertisement for the charity for ex-servicemen and women Erskine, created by its retained advertising agency, The Bridge.
The campaign began running in October on STV and Channel 4 Scotland – but is also running on the charity website.
Erskine advertises at key times of the year, with Remembrance Day approaching next week.
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Comments
I saw this the other day and thought that it was a really compelling ad with nice big CTA! The proposition was really strong as it challenged our ideas around vetrans and who they are. Thanks Bridge!
Certainly better than this years Poppyscotland ads, which are awful.
Nice idea. Could have been better if it had been filmed with more humanity and less unnecessary close ups and strange shots from behind. Might win awards but there was a better film there that got away.
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