The Department for Children, Schools and Families (DCSF) has appointed 23red to handle the stakeholder element of the national campaign for its Youth Alcohol Action Plan following a three-way-pitch.

The pitch was overseen by the Central Office of Information (COI) with the campaign looking to influence the attitudes and behaviour of children, young people and their parents and carers and will look to help young people in England have a safe and sensible attitude and relationship with alcohol when they enter adulthood.

The DCSF campaign will complement existing Department of Health and Home Office campaigns.