The Wolverhampton-based PR agency will also be charged with raising the profile of the sister brand, 3-IN-ONE, while also targetting tradesmen and DIY specialists with information about the 2000 and more ways in which WD-40 can be used around the home and professionally.

Connect has already negotiated a sports sponsorship deal with darts player James ‘The Machine’ Wade and will handle all PR around this during the year-long deal.  

Hazel Crawford-Upton, managing director of Connect PR’s, said: “WD-40 is a fantastic name to add to our client portfolio.  Our skills lie in our ability to reach out to key target audiences in the most appropriate way and our work with WD-40 will be fast-moving, fun and definitely on brand.”