Having recently developed the iPhone app for The Drum, 383 Project has now developed an application for Style Birmingham.

The free-to-download application allows users to view a director of over 1,000 shops, bars and restaurants from Birmingham as well as being able to access news updates from the Style Birmingham website and access route planning around the city through Google maps.

John Newbold, creative director at 383 Project, said: "This is the first incarnation of what will hopefully become a great free tool for Birmingham shoppers. At present the app allows users remote access to directory data and news from the site, as well as guiding users around the city centre based on their location in Google maps."

This is the latest promotional activity that 383 Project has delivered for Style Birmingham having also created its website and its shopping directory for the second year running, published to provide listings for all retail outlets in the city.

Kevin Breese, chair of Retail Birmingham Marketing Group and general manager of Harvey Nichols, said: “Birmingham has a great reputation for shopping, and attracts millions of visitors each year. With the new Style Birmingham iPhone app, shopping directory and day planner we want to make exploring the city and its fantastic retail offer as easy and enjoyable as possible.”