Matthew Walker, the Christmas puddings brand owned by Northern Foods, has appointed Finn Communications to promote its product The Pudding.

The Leeds agency was appointed following a two-way pitch and will promote the traditional Christmas pudding through consumer PR and word of mouth marketing.

Matthew Walker has been making Christmas puddings since 1899 and the campaign will aim to tap into "a return to family traditions this year".

Richard Rawlins, MD of Finn said: “Matthew Walker is a brand steeped in quality and tradition and we shall be using these cues at the very heart of the campaign.”