Scottish recruitment firm films viral for its website
Newly launched Edinburgh recruitment firm Playfair & Noble has created a viral as it looks to raise awareness of its services.
The viral was directed by Daniel Warren from an idea by the company’s managing director Alex Crovtti which will run on the company’s blog site through YouTube and will be emailed out to prospective clients.
If successful, the company hopes to film more virals in the future.
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It's not a viral is it? A viral is something that's passed on because it's rewarding to watch. This is a short promo film. I knew as soon as I saw 'an idea by the company's MD' that I shouldn't have clicked. Now that's 2 mins of life you owe me. Oh, and 'if successful the company plans to film more'. Well I'll stcik my neck out and advise you not to book any time with production companies.
Do you really think this sort of thing should be encouraged by this "trade" magazine.
Let Mr MD stick it on Youtoob for the sake of his vanity but don't pretend this is actually newsworthy. It has no redeeming qualities and I doubt anyone will watch it through to the end never mind encourage others to watch it.
You think there was a production company involved?
I'd rather watch John & Edward...
its too long and the soundtrack is annoying - I agree this isn't a viral its a promo film
its too long and the soundtrack is annoying - I agree this isn't a viral its a promo film
It seemed like there might have been an idea in this ie. you get 50% of the fee, but I'm not entirely sure, which isn't ideal having watched over 2 minutes of a promotional film.
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It's all too slow, there's no surprises and no humour. I don't think they've understood what a viral campaign needs to be above all...entertaining. It's a bit like a 70's cinema ad. Love the wee car though.
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It's a nice video but a video cannot be made as a viral - it becomes a viral. There is a clear distinction.
Getting the Moby rights can't have been cheap though!
I like it.
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I'm sorry but it fails for me too. Apart from the point about the term 'viral' which has already been well made, and a 'getting lots of people into a small space' gimmick that's been executed much better in plenty of other campaigns, I feel there is nothing engaging about it except a moderately cute, somewhat vintage car.
And by far the least engaging thing about is is the queue of people, who look like they are going to the gallows rather than interacting with an exciting and relevant recruitment medium. I just can't see anyone in receipt of this as an email, being incentivised to pass it on.
Unless the car's for sale..?
Fairly nice production values however I think this is not money well spent here... I've not heard of this company before, I've not seen any press or promotion, they're not in the top 10 search on google for scottish recruitment word variations. I am afraid that without some more more robust shouting, no-body is going to find this company that's looking for a job. It pays to advertise! And not a url via email that'll prob get filed under trash by someone's PA. Just think that this could be a further stage, not the first stage.
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It is at least innovative , something that very few recruitment firms are actually doing at the moment, it is not the best thing I have ever seen or the worst. It could be for any service so not sure how it links.
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Why are you sorry Morag?
It's like Benny Hill shown at normal speed without the humour, the music or the entertainment.
A great advert...
...for why clients shouldn't do their own ads or 'virals'.
I don't think this could be called "innovative"
Idea: been (many times) done before
Directing: adequate
Editing: slack
Duration: too long
Grade: ok to nice
Acting: poor
Music: okay - but a bit repetitive (as previous person said) must have been very expensive to get MCPS clearance and use on this !!
Production Company: I bet no professional company was involved in this.
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Correct. This is not a viral. And the music is very annoying...
This is how we do recruitment.
http://www.twistandshout.co.uk/portfolio/film/mcafee-recruitment
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