Frame appointed by HIE to research and develop new sites
Frame appointed by HIE to research and develop new sitesFrame has been contracted by Highlands and Islands Enterprise to conduct a research and scoping exercise, in order to develop a website and intranet for the organisation.


HIE is a complex organisation with a very broad remit derived from the objectives set out in the Scottish Government’s Economic Strategy.
As the only UK agency to combine economic and community development, it aims to deliver overall competitiveness for the region via initiatives to support high growth businesses, strengthen communities and develop key economic sectors across a geographically wide and diverse area covering more than half of Scotland.
 

Digital is increasingly seen as a crucial component in the delivery of information and services to a range of customers and stakeholders including businesses, communities, HIE staff, and public, private and third sector partners.
 

A large part of the work Glasgow-based Frame has been commissioned to carry out involves in-depth research with both internal and external customers and stakeholders across these groups, ranging from face to face depth interviews, focus groups and survey work. The outputs of this research will form the development of user personas for both the website and the intranet, which will, in turn, inform the planning and development of these online tools.
Frame will deliver a creative solution, along with technical specifications and working prototype, which will form the basis for the Phase 2 technical build and CMS implementation over the summer of 2010.
 

Lynn Cameron, web manager at HIE said: "HIE has changed tremendously in the last eighteen months or so and we recognised there was a need to realign both our external website and intranet to match our new objectives.
"We undertook an open competitive tender which attracted around 15 submissions, many of which were of very high quality.
"Frame impressed us with the breadth of their expertise, the depth of their experience and, perhaps above all, their commitment to understanding our aspirations as a client to identify and meet the needs of our customers."
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Comments
Apart from the Subway site, what websites have Frame ever built?
"We undertook an open competitive tender which attracted around 15 submissions, many of which were of very high quality.
Has the creative world gone mad when circa 15 agencies pitch for work?!?!?!?
it’s an enterprise decision – “enough said” they know nothing anyway especially about online – wasting public money!!
comments
Just by way of clarification, as referenced in the article, this project was an open tender procured via Public Contracts Scotland website and was subject to a rigorous three stage process (PQQ, written ITT, clarification meeting) managed by HIE’s procurement team. The criteria against which we were selected to conduct the project are a matter of public record, in that they are available to anyone via the Freedom of Information Act.
Best,
Richard Carlaw
Digital Partner, Frame
No, the question is what experience do Frame have in public sector at this level?? You are a direct marketing agency not an online digital strategy agency?? Or has everyone else apart from HIE got it wrong??
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Well done Frame Digital. A strong team with possibly one of the best systematic approaches for working through just this type of project. I give HIE some credit on this as well for investing in the planning phase before jumping in - perhaps the public sector is learning from past mistakes.
Guy you are absolutely right, trouble is to get the digital work with the technical spec you use your figures in advertising which is not really realistic. How many advertising agencies have we heard that were going to make £3m over the next year in digital and end up scaling down the digital team (the first lot to be made redundant)end up having to service their offline clients to keep them in a job???!!! Many so please spare us the rhetoric, Frame have no experience working at this level with online. Any e-comms marketing manager that know there business will not employ a marketing agency to do their digital work unless they have worked at that level. Subway is not at this level!!!
comments
First off, thanks for the kind and mature comment John. We’d happily go head to head with you guys any time. I’d rather fall to a lion than be trampled under a thousand sheep.
Now, I’m not madly keen to get into a ding dong with someone who won’t give their name, but I had to respond to Anon 10.29 with some facts (there aren’t many in your post).
Frame Digital is a separate limited company set up as a joint venture with Frame 2 years ago after the agency identified the need to have a proper, expert and specialist expertise in digital. Since then it’s grown because it offers technical solutions within a broader strategic and creative context, and where better to do that from than within a full service agency?
Just for the record, the guys who set up Frame Digital (that includes me) have worked in digital for a lot of years (combined digital-only experience of the 3 partners alone = 30+ years) and over this time we’ve been very fortunate to work on some of the world’s biggest and best brands (Coca Cola, Orange, Nintendo) and yes, many, many Public sector bodies. So when you say we haven’t got the necessary experience at this level I’m not sure what level you’re referring to, but moreover, I’m not sure how you would know...
We do have a website and a blog, so you could start there. Google knows where it is. Likewise, our door is always open if you’d like to show your face for a coffee and a look at our creds.
Richard Carlaw
Digital Partner, Frame
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