Digital agency MadeByPi has created a game for this year's BBC Children In Need website involving the fundraiser's mascot Pudsey.

The Pudsey Pairs game sees the teddy bear character dressing in a variety of costumes and hiding behind potholes waiting to be found. Players have to find identical pairs of Pudseys to score points.

Wendy Owen, BBC Children in Need marketing and fundraising executive said: “We want to drive people to the website as it forms an integral part of our fundraising efforts.

"By increasing the interactivity on the site itself through Pudsey’s games, we can encourage people to visit and revisit our site to keep up-to-date with our fundraising news.”

Chris Hemingway, creative partner at MadeByPi, added: "The team thoroughly enjoyed donating its creative and technical skills to such an important and well-loved charity.”