Halifax-based online marketing specialist, Digital Consortium, has been appointed by Ellbee Limited to develop a new brand identity and family of logos for Profile Showers.

Working in partnership with Daylight Media, a specialist in graphic design and brand identity, Digital Consortium will be re-branding Profile Showers, with a new website also planned for the end of 2009 for all three of its shower enclosure ranges – Profile Plus, Profile Concept and Profile Design.

Leeds based Ellbee Limited is a long established UK manufacturer of shower enclosures and part of American building and leisure products group Euramax International Inc.

Digital Consortium also designed and built Ellbee Limited’s Doors Direct and corporate websites.

Liz Baker, Client Services Director at Digital Consortium, said: “The way we are approaching this project demonstrates our total commitment to transparency with clients and suppliers. We are collaborating with Daylight Media because they have a proven track record in brand identity, so by working with them we will be able to deliver the best results for Ellbee’s Profile Showers brand. We are delighted that Ellbee approached us with this brief to further enhance and broaden their Profile Showers branding.