Following the recent relaunch of its Business School brand, Leeds University has brought in search marketing specialist hômejames in a bid to raise the profile of the school.

After the conclusion of a five-way-pitch, the Leeds-and London agency  is to use both search and social media including blog marketing and online video content which will form part of the business school’s wider strategy to build awareness in the UK.

Michael Ward, managing director, hômejames, said: “It was a tough pitch, but they were impressed with our creativity and high level of detail.  The richness of our content, such as our suggestion to develop the news section of the website as well as introduce new online video content, separated us from the competition.”