17 November 2009 - 1:43pm| by | 0 comments

BioRepair hits Scottish screens

BioRepair hits Scottish screensBioRepair hits Scottish screens

Tooth enamel repair brand BioRepair is set to extend its campaign, created by Driven, to reach Scotland for the first time.

The Scottish campaign will look to mirror the one which appeared on ITV1 Granada earlier in the year and will run for a week on STV  and Channel 4 during peak viewing times.

Charlotte Smith from BioRepair, said: “We chose the Scottish region for the second campaign for a number of reasons including; the significant number of stores that list BioRepair, number of households, size of the region and the media cost for advertising. It will be interesting to see whether we can achieve a similar uplift in Scotland as we did in the Granada region.”

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