17 November 2009 - 10:42am| by | 15 comments

Reid becomes marketing director of Border Biscuits

Reid becomes marketing director of Border BiscuitsReid becomes marketing director of Border Biscuits

Founder and former managing director of 1576, David Reid has been appointed as marketing director for Border Biscuits.

The part-time role will allow Reid to continue to honour his other commitments which includes marketing mentor for The Marketing Industry Network, Edinburgh Chamber of Commerce and as a board director of Edinburgh International Film Festival.

Reid explained: " I am really enjoying the diversity of things I'm working on at the moment. I have my own clients where I offer strategic marketing advice and others where I return to my creative roots, creating ads and writing commercials. One of these even got an award at the recent Scottish Advertising Awards, but looking for accreditation for things like that no longer interests me.”

He continued: “The opportunity to work for Border, Britain's fastest growing biscuit manufacturer came out of the blue when they recently heard me delivering a talk on how clients should use agencies at the Barr's Irn Bru headquarters. It is slightly strange being on the other side of the table, having creative work presented to you, but hugely enjoyable, because I can really appreciate the complexity of answering briefs".
 

Comments

Anonymous (not verified)
17 Nov 2009 - 12:41
Anonymous's picture

If Scottish Ad Awards are beneath you, why mention winning one recently?

Anonymous (not verified)
17 Nov 2009 - 12:55
Anonymous's picture

crumbs!

Anonymous (not verified)
17 Nov 2009 - 15:27
Anonymous's picture

He doesn't rate awards that why he doesn't like to talk about the time he won an award that time he won an awards award. Award.

Anonymous (not verified)
17 Nov 2009 - 15:39
Anonymous's picture

I know awards mean nothing to David - and that's a good thing as he didn't actually win one. He was mentioned on the Drum awards website under the salubrious title of 'other' on an stv ad that was merely commended.

Anonymous (not verified)
17 Nov 2009 - 16:38
Anonymous's picture

I'm finding this to hard to "digest" - i await further comments!

Anonymous (not verified)
17 Nov 2009 - 17:44
Anonymous's picture

Hopefully there's no such thing as the Scottish Biscuit Awards....

WAIT A MINUTE - Borders Biscuits did well at the Biscuit World Cup in 2003.

David - get out of there before it's too late. You can't have award-winning biscuits on a refreshingly award-free CV.

18 Nov 2009 - 09:33
gary_smith's picture
2
comments

There goes the diet then! Congratulations matey - have fun!

18 Nov 2009 - 10:19
neale_gilhooley's picture
158
comments

David if you can't find Lanark you can just follow the trail of crumbs into the forest...

18 Nov 2009 - 10:38
chris_miller's picture
101
comments

Well played, David. Nice job; nice biscuits. I look forward to you winning the Ginger Nut d'Or at the 2010 Cookies.

18 Nov 2009 - 11:38
malc_thompson's picture
21
comments

NICE. One.

18 Nov 2009 - 11:52
george_shepherd's picture
7
comments

Well played David!

I've always dreamed of a Selkirk Bannock flavoured biscuit. Any chance of that in the innovations pipeline??

Anonymous (not verified)
18 Nov 2009 - 12:39
Anonymous's picture

He's not Willy Wonka.

18 Nov 2009 - 14:18
gareth_howells's picture
308
comments

Which ad won?

Anonymous (not verified)
19 Nov 2009 - 09:11
Anonymous's picture

The one he made in his shed and presented to himself in the toilets at the award ceremony. A game of limp biscuit Dave?

Anonymous (not verified)
19 Nov 2009 - 09:11
Anonymous's picture

That's not a Happy Face.

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