Saville designs gift wrap as part of Manchester Christmas campaign
Saville designs gift wrap as part of ManchesterManchester’s creative director Peter Saville has designed a limited edition gift wrap as part of the city's Christmas campaign.
Only 5,000 tubes of the multi-coloured wrap will be made available through the Tourist Information Centre, Manchester City Art Gallery, Urbis, Visit Manchester’s Christmas market stall in Albert Square, Vinyl Exchange in the Northern Quarter and online.
Saville said: “When I was approached to design a gift wrap for Manchester I thought it was a fantastic idea and something I have never done before. Designing a successful wrapping paper is not easy but working together with colleague Howard Wakefield, who lent his technical expertise, we’ve come up with a great result.”
Kate Harrison, chief executive of Cityco, the city centre management company, added: “This stylish gift wrap looks amazing and is a refreshing departure from the usual Christmas designs.
"It’s been cleverly created so each piece has a completely different look and even colour when wrapped round a present. Not only is it the first time that Peter Saville has created a wrapping paper design but as far as we know, it’s the first time a city has designed its own Christmas paper.
"The sheets have been cut to a size so that this stunning design can be framed, making an affordable and attractive Christmas present in its own right. This is yet another initiative that will help make this Christmas the biggest Manchester has ever seen.”
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Comments
Cut to a size, you say?
Brilliant! It's so difficult to get stripey wrapping paper nowadays
wow
Anon 08:46.
Loving your work!
Best post for an age.
While huge accounts slip out the back door (UPS/Peugeot/Kellogs), knocking at the front is news of 'Slim pickings landing page account win'.
It's a one-para story, tops.
"Morning, Happy Christmas darling, here's your present; its a stylish gift wrap which looks amazing and is a refreshing departure from the usual Christmas designs. It’s been cleverly created so each piece has a completely different look and even colour when wrapped round a present. The sheets have been cut to a size so that this stunning design can be framed, making an affordable and attractive Christmas present in its own right....oh, and did I mention it was designed in Manchester!"
I must be missing something here... this is wrapping paper, right?
What I believe you are missing here Cameron is 'the point' - Manchester are upping their game as a creative city and this merely adds to their credibility in my eyes. When I saw this I thought 'wish Birmingham had done something as cool'.
*tells Santa to bring Cameron coal...
Multi-coloured, you say?
Oh! how nice, you bought me some wrapping paper...
...Merry Christmas to you too!
"Manchester’s creative director Peter Saville"...
...was Brian Friedman not available?
Why does a city need a Creative Director?
I think this item sums up what has been the most depressing year ever for advertising and design. Remember the times when Agency 'X' won account 'Y' in 4 way pitch shock!..or ABCD resigns £2M EFGH account in even bigger shock!
I could weep.
Oh yeah, that memorable xmas campaign that could have been for anyone? wrapping paper totally adds to that experience.
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