Vale Holiday Parks has launched a new website created by Manchester's Flame Digital.

The family-run holiday firm is ramping up its online marketing after more than 30 years in business and now its new site is live it will continue to work with Flame on a lead generation programme and social marketing strategy.

The agency won the business after beating "two national agencies" in a competitive pitch and the account is worth "a six-figure sum" over 12 months.

Thomas Scarrott, director of Vale Holiday Parks, said: "They didn’t just present a website to us in isolation, they positioned it as a key component of an overall online marketing strategy and were also able to show how we could get a real return on our investment. Our new site has been launched and we’re very happy with it."

Vale Holiday Parks provides family holidays in eight sites in Wales and Cornwall.